Pricing

Everything to run your business online, one monthly price.

We build your site once, from €3,500. These plans are the monthly price to run it after launch. Cancel anytime. All prices exclude VAT.

Save 2 months

Base

A single shop or studio, getting online.

€39/ mo

Hosting, database, backups
Automatic platform & security updates
Full self-serve admin
Shop or booking, or both
Catalog, products, reviews
Email support, 1h of changes each month
Up to 1 staff member · 100 products

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Standard

A growing business with a small team.

€59/ mo

Everything in Base
Up to 5 staff · 1k products or 100 services
Product & service variants
Packages & passes
Website chat: FAQ answers + client feedback
Daily backups
Email support, 2h of changes each month

Get an estimate

Pro

High volume, many staff, or multiple storefronts.

€89/ mo

Everything in Standard
Unlimited staff · up to 10k products
SMS / WhatsApp notifications
Multiple storefronts
AI chatbot + automations
Priority + live support, 4h of changes each month

Get an estimate

On-premise

Your own database and an isolated instance.

from€350/ mo

Everything in Pro
Your own isolated instance
Your database, any Postgres
Custom deployment + SLA
No fixed price — scoped to you

Talk to us

Compare	Base	Standard	Pro	On-premise
Admin modules: Administration, CMS, CRM, Orders, Booking	all	all	all	all
Shop + booking (mixed storefront)
Catalog size	≤100	≤1k	≤10k	custom
Staff members	1	up to 5	unlimited	unlimited
Product & service variants	—
Multiple storefronts	—	—
Reviews / CRM
SMS / WhatsApp notifications	—	—
Packages & passes (credits)	—
Client chat: FAQ answers + feedback	—
AI chatbot + automations	—	basic	full	full
Regular platform & security updates
Changes handled each month	1h	2h	4h	custom
Bring-your-own-frontend (SDK)	—	—	—
Backups	weekly	daily	continuous	your infra
Support	email	email	priority + live	SLA, dedicated
Infrastructure	shared	shared	shared	isolated, your DB

The value

One plan replaces a stack of tools.

Online shop (Shopify)€39 / mo
Booking (Fresha / Calendly)€30 / mo
Hosting€25 / mo
Database (SaaS)€20 / mo
Monitoring + backups€10 / mo

Tools, separately

€124 / mo

€89 / mo

You pay one Pro plan.

Approximate list prices of comparable tools, billed monthly. Pro bundles them into one.

First, we build it

A shop, a booking system, or both — from €3,500 one-time.

Honest hours, every number up front — content and data migration are scoped on top. Each build includes 3 months of Pro free.

Booking & appointments

from€3,500

Services, staff, and a live calendar. Built for salons, barbers, and beauty studios.

Service catalog
Multi-staff scheduling
Online booking
WhatsApp/SMS reminders

See the build example

Food & pickup

from€3,500

A menu people order ahead and collect. Built for bakeries, cafés, and kitchens.

Menu & products
Order ahead
Pickup scheduling
Order notifications

Online shop

from€3,500

Products, categories, and variants with checkout. Built for boutiques and makers.

Products, categories & variants
Stripe checkout
Order notifications
Self-serve admin

See the build example

Classes & memberships

from€3,500

A class schedule with passes and credits. Built for gyms, yoga, and studios.

Class schedule
Passes & credits
Member accounts
Auto-redemption

Shop + booking

from€4,000

Sell products and take bookings on one site. The full storefront.

Orders and booking together
Packages & passes
Reviews
Automations

See the build example

Custom MVP

from€4,500

A web app with a custom data model, integrations, and admin. Beyond the templates.

Custom data model
Authentication
Up to 3 integrations
1 round of revisions

Does it pay off?

See when the site pays for itself.

Enter what an average day brings in. A build like this should cover its cost inside 12 to 24 months. If your numbers push it well past that, we say so. Better to grow the bookings first than carry a build that far out.

Average earnings

€/ month

≈ €67 / day

Platform plan

Share credited to the new site20%

Covers its cost in about

months

after that, the work it brings in is yours.

Assumes €3,500 build (or 3 × €1,167) and €39 platform / mo

Switching

Coming from a booking tool?

See how a site of your own compares to the marketplaces and builders salons and clinics use today.

FAQ

What does a website cost?+

Custom builds start at €3,500 one-time, VAT excluded — content and data migration scoped on top, and every build includes 3 months of Pro free. After launch, running it on our platform is from €39/mo. Prices are published up front, never hidden behind "contact us".

What support plans do you have?+

The platform plan covers hosting, updates, backups, and support: Base from €39/mo (email + 1h of changes a month), Standard €59/mo (2h), Pro €89/mo (priority + live support, 4h). Every build includes 3 months of Pro free. No lock-in — cancel anytime and export all your data.

Do I need a build to use the platform?+

Yes — we build the site, then you run it from €39/mo. Or bring your own frontend with the SDK on Pro.

Can I change plans later?+

Anytime. Upgrade or downgrade; the change applies from the next cycle.

What happens if I cancel?+

You keep a full export of your data; the hosted site goes offline at the end of the paid period. No lock-in.

Is annual cheaper?+

Yes — annual billing is two months free versus paying monthly.

Who is Aystra for?+

Small commercial businesses: shops, studios, salons, and local service providers who sell products, take bookings, or both, plus early founders who need a real site or MVP. If you serve customers and want to run your own site after launch without code, you are who we build for.

What kind of businesses do you build for?+

Shops, studios, salons, and service businesses — anyone who sells products, takes bookings, or both. If you serve customers online, we can build for you.

Do I need technical skills to run my site?+

No. You get a self-serve admin to manage your catalog, bookings, orders, and content. If you can use email, you can run your site.

Can customers shop and book appointments on the same site?+

Yes. Orders and booking live side by side, so a customer can buy a product and reserve a time without leaving your site.

How long does it take to launch?+

Brochure and booking sites take 2–4 weeks, online shops 4–6 weeks, and full MVPs 6–10 weeks. We work on one project at a time so things actually ship.

Will my site work in more than one language?+

Yes. Sites are multilingual out of the box — English, Spanish, and Ukrainian — so you can reach customers in the language they prefer.

Do my customers get reminded about their appointments?+

Yes. Your site can send automatic WhatsApp and SMS reminders before each appointment, which cuts no-shows without you lifting a finger.

What about changes I ask for a few months later?+

Every plan includes monthly change time — 1h on Base, 2h on Standard, 4h on Pro — for things like new products, prices, text, or photos (which you can also change yourself in the admin). Bigger work beyond that is billed by the hour, with no retainer. Bugs are fixed free for 30 days after launch.

Tell us what you are building.

Take the two-minute estimate or send a note. We read it the same day.

Get an estimate Join the platform

Email us