Treatwell alternative
Your own booking site, not a 35% marketplace cut
Aystra builds your salon or clinic a real website with online booking built in, then you run it yourself from €39/mo. Flat price, no commission on new clients, your data exportable any day.
Written July 2026. Treatwell prices below come from their partner pricing page (Starter, NL); check them before you decide.
Why owners go looking
Treatwell brings real discovery, and for a business that needs a steady stream of first-time clients it can pay for itself. The owners who leave usually name one of four reasons.
35% + VAT on new clients
The marketplace takes 35% of a new client's first booking, plus VAT — around 42% of that ticket at a 20% VAT rate. On a €60 treatment that is roughly €25 gone before your costs.
The marketplace churns your base
Because the fee is on new introductions, the incentive is to keep sending you first-timers — discounting and promoting to move clients from one business to the next, rather than helping your regulars stay yours.
Booking lives on their page, not yours
Online booking runs on treatwell.com. Your own site links out to your Treatwell listing, and the reviews and rebookings accumulate there, under their brand.
You are renting the relationship
Repeat bookings are commission-free, but you do not hold the client list. You cannot quietly email your regulars when the diary is thin, and if the fees or the ranking change, you have nothing of your own to fall back on.
Side by side
The honest comparison. These are different products: Treatwell is a marketplace with software, Aystra is your own website with the software underneath.
Where clients book
- Aystra
- On your own website, your domain
- Treatwell
- On your Treatwell marketplace listing; your site links out
Cost model
- Aystra
- Build from €3,500 one-time, then a flat plan from €39/mo
- Treatwell
- From €35/mo (Starter, NL) plus commission (July 2026)
Fee on new clients
- Aystra
- None
- Treatwell
- 35% + VAT on the first booking (about 42% of the ticket)
Fee on repeat clients
- Aystra
- None
- Treatwell
- 0% commission, plus a 2% + VAT fee on online prepayments
Client data
- Aystra
- Yours, full export any time, no lock-in
- Treatwell
- Held in Treatwell; the booking, reviews, and reminders carry their brand
Reviews
- Aystra
- Collected and shown on your own site
- Treatwell
- Collected on your Treatwell listing
Brings you new clients
- Aystra
- No marketplace. Your site, Google, and reviews do that work
- Treatwell
- Yes, the marketplace can — that is what the commission buys
Who runs it day to day
- Aystra
- You, in a self-serve admin: services, staff calendars, bookings, reviews
- Treatwell
- You, in the Treatwell partner tools
Prices from treatwell.nl/en/partners/pricing and aystra.co/pricing, July 2026. Commission rates vary by country and VAT.
Who should switch, who should stay
Aystra fits you if
- You are an established salon, studio, or clinic with repeat clients and your own name to build
- Most new clients find you through Google, Instagram, or word of mouth, not the Treatwell marketplace
- You want one flat monthly cost you can predict, not a percentage of every new booking
- You want the site, the bookings, the reviews, and the data on your own domain
Treatwell still fits if
- You depend on the marketplace for a steady stream of first-time clients
- The first-booking commission genuinely pays for itself in demand you could not get otherwise
- You want zero upfront cost and no site of your own to run
- The brand on the booking page does not matter to you
Switching
How switching works
- 01
Tell us about the business
Share your services, staff, prices, and photos on the join page. We reply with a scope and a fixed quote.
- 02
We build the site, 2 to 4 weeks
A custom site with your services, staff calendars, and online booking built in. Two feedback sessions are included.
- 03
You run it
From €39/mo the platform hosts the site and gives you the admin: bookings, clients, reviews, no code. Export your data any day.
Bring your Treatwell export (services and client list) and we scope the import as part of the build.Start on the join page
Treatwell alternative FAQ
Can I move from Treatwell to Aystra?
Yes. We rebuild your site with booking built in and move your services, prices, staff, and photos. Export your client list from Treatwell and we scope the import as part of the build. Most switches take 2 to 4 weeks.
Do you bring me new clients like the marketplace does?
No. Aystra is not a marketplace. Your own site does that work instead: it ranks on Google for your services, collects reviews on your domain, and takes bookings without a commission on new clients.
What does it cost compared to Treatwell?
Aystra is a one-time build from €3,500 plus a flat plan from €39/mo. Treatwell is from €35/mo plus 35% + VAT on each new marketplace client's first booking (as of July 2026). If most of your new clients already come from Google or Instagram, the flat plan is usually cheaper.
Do I need technical skills to run it?
No. You manage services, staff, bookings, clients, and reviews in a self-serve admin in your language. If you later want changes, we are one person you can talk to, billed by the hour.
Tell us what you are building.
Take the two-minute estimate or send a note. We read it the same day.