Booksy alternative
Your own booking site, so you are never "too deep to change"
Aystra builds your salon or studio a real website with online booking built in, then you run it yourself from €39/mo. Flat price, no Boost commission on new clients, your data exportable any day.
Written July 2026. Booksy prices below come from their public pricing page (UK); check them before you decide.
Why owners go looking
Booksy Boost genuinely brings new clients, and plenty of owners stay for it. The ones who leave usually name one of four reasons.
Boost takes 30% of a first visit
The Boost marketplace charges a one-time 30% of a new client's first booking (minimum around £5, plus VAT). It applies to any first-time booking made while Boost is on — including clients who would have found you anyway.
Per-team-member pricing
The plan is a monthly base plus a fee for each extra team member. A growing salon pays more every time it adds a chair, before add-ons.
The lock-in is real
Owners describe being "too deep now to change" after a year or two: the bookings, the reviews, and the client habit all live inside Booksy, which makes leaving feel risky.
Booking lives on their app, not your site
Clients book on your Booksy profile. Your own website links out, and the reviews and rebookings accumulate under their brand, not yours.
Side by side
The honest comparison. These are different products: Booksy is a marketplace app with software, Aystra is your own website with the software underneath.
Where clients book
- Aystra
- On your own website, your domain
- Booksy
- On your Booksy profile; your site links out
Cost model
- Aystra
- Build from €3,500 one-time, then a flat plan from €39/mo
- Booksy
- From £40/mo + £5/mo per extra team member (July 2026)
Fee on new clients
- Aystra
- None
- Booksy
- Boost: one-time 30% of a first visit (min ~£5), while Boost is on
Client data
- Aystra
- Yours, full export any time, no lock-in
- Booksy
- Held in Booksy; the profile, reviews, and reminders carry their brand
Reviews
- Aystra
- Collected and shown on your own site
- Booksy
- Collected on your Booksy profile
Brings you new clients
- Aystra
- No marketplace. Your site, Google, and reviews do that work
- Booksy
- Yes, Boost can — that is what the 30% buys
Who runs it day to day
- Aystra
- You, in a self-serve admin: services, staff calendars, bookings, reviews
- Booksy
- You, in the Booksy app
Prices from booksy.com (UK) and aystra.co/pricing, July 2026. Rates vary by country.
Who should switch, who should stay
Aystra fits you if
- You are an established salon or studio with repeat clients and your own name to build
- Most new clients find you through Google, Instagram, or word of mouth, not the Booksy marketplace
- You want one flat monthly cost you can predict, not a fee per chair and per first visit
- You want the site, the bookings, the reviews, and the data on your own domain
Booksy still fits if
- Boost genuinely brings you a steady stream of first-time clients worth 30%
- You want zero upfront cost and no site of your own to run
- You rely on the consumer app for discovery in your area
- The brand on the booking page does not matter to you
Switching
How switching works
- 01
Tell us about the business
Share your services, staff, prices, and photos on the join page. We reply with a scope and a fixed quote.
- 02
We build the site, 2 to 4 weeks
A custom site with your services, staff calendars, and online booking built in. Two feedback sessions are included.
- 03
You run it
From €39/mo the platform hosts the site and gives you the admin: bookings, clients, reviews, no code. Export your data any day.
Bring your Booksy export (services and client list) and we scope the import as part of the build.Start on the join page
Booksy alternative FAQ
Can I move from Booksy to Aystra?
Yes. We rebuild your site with booking built in and move your services, prices, staff, and photos. Export your client list from Booksy and we scope the import as part of the build. Most switches take 2 to 4 weeks.
Do you bring me new clients like Boost does?
No. Aystra is not a marketplace. Your own site does that work instead: it ranks on Google for your services, collects reviews on your domain, and takes bookings without a commission on new clients.
What does it cost compared to Booksy?
Aystra is a one-time build from €3,500 plus a flat plan from €39/mo. Booksy is from £40/mo plus £5 per extra team member, and Boost adds a 30% fee on first visits while it is on (as of July 2026). A flat plan is easier to predict as you add staff.
Do I need technical skills to run it?
No. You manage services, staff, bookings, clients, and reviews in a self-serve admin in your language. If you later want changes, we are one person you can talk to, billed by the hour.
Tell us what you are building.
Take the two-minute estimate or send a note. We read it the same day.