Doctolib alternative
Own your front door, not a marketplace profile
Aystra builds your clinic a real website with new-patient booking built in, then you run it yourself from €39/mo. No marketplace, no exclusivity, your patients stay yours.
Written July 2026. We build the site and new-patient booking; your clinical schedule of record can stay in your practice-management system. Doctolib prices below are from public sources — check them before you decide.
Why clinics go looking
Doctolib is a powerful patient-acquisition machine, and for many clinics it earns its place. The ones who look for their own front door usually name one of four reasons.
You rent your front door
New patients discover and book you inside Doctolib's app and brand. Your own website links out, and the relationship and reviews accumulate on their platform.
Cost and exclusivity
Booking runs around €139/mo, and in 2024 the French competition authority fined Doctolib €4.665M over exclusivity clauses and tied selling. Owners describe a private company that profits by charging doctors.
Your patient data lives in their ecosystem
Patient records, history, and reviews accumulate inside Doctolib. The booking page, the reminders, and the reviews carry their brand, not yours.
One brand for every clinic
On the marketplace you look like every other listing. For a clinic that competes on trust and reputation, a generic profile undersells the practice.
Side by side
The honest comparison, and an honest boundary: Doctolib is a medical marketplace with integrated scheduling; Aystra is your own-brand website with new-patient booking. We do not replace your clinical schedule of record.
Where patients discover & book
- Aystra
- On your own website, your domain
- Doctolib
- On the Doctolib marketplace and app; your site links out
Cost model
- Aystra
- Build from €3,500 one-time, then a flat plan from €39/mo
- Doctolib
- Booking around €139/mo, roughly €4.5k/yr all-in (public sources)
Exclusivity & lock-in
- Aystra
- None; your data exports any day
- Doctolib
- Exclusivity clauses fined €4.665M by the French regulator (2024)
Patient data
- Aystra
- Yours, full export any time
- Doctolib
- Held in Doctolib; brand and reviews are theirs
Brand on booking
- Aystra
- Your clinic, your domain
- Doctolib
- The Doctolib marketplace listing
Clinical schedule of record
- Aystra
- Stays in your practice-management system — we do not replace it
- Doctolib
- Integrated scheduling and patient management
Brings you new patients
- Aystra
- Your site, Google, and reviews do that work
- Doctolib
- Yes, the marketplace can — that is what it is for
Doctolib figures from public sources (Contrary Research, French Autorité de la concurrence, 2024–25); Aystra from aystra.co/pricing, July 2026.
Who should switch, who should stay
Aystra fits you if
- You want your own-brand site that ranks on Google and converts new patients
- You want to own the patient relationship, the reviews, and the data
- You do not want exclusivity clauses or your listing ranked against the clinic next door
- You are happy to keep clinical scheduling in your practice-management system
Doctolib still fits if
- You depend on the marketplace for a steady stream of new patients
- You want booking, clinical scheduling, and patient management in one integrated tool
- The marketplace reach is worth the monthly cost and the terms
- The brand on the booking page does not matter to you
Getting started
How it works
- 01
Tell us about the clinic
Share your services, practitioners, prices, and photos on the join page. We reply with a scope and a fixed quote.
- 02
We build the site, 2 to 4 weeks
A custom site with your services, practitioners, and new-patient booking built in. Two feedback sessions are included.
- 03
You run it
From €39/mo the platform hosts the site and gives you the admin: bookings, patients, reviews, no code. Keep your clinical scheduling where it is.
We scope how new-patient bookings hand off to your front desk or practice system as part of the build.Start on the join page
Doctolib alternative FAQ
Does Aystra replace Doctolib's scheduling?
No, and we say so plainly. We build your own-brand website with new-patient booking. Your clinical schedule of record and patient management can stay in your practice-management system; we scope how bookings hand off to it.
Do you bring me new patients like the marketplace does?
Not through a marketplace. Your own site does that work: it ranks on Google for your services, collects reviews on your domain, and takes new-patient bookings without renting your front door.
What does it cost compared to Doctolib?
Aystra is a one-time build from €3,500 plus a flat plan from €39/mo. Doctolib booking is around €139/mo, roughly €4.5k/yr all-in (public sources, July 2026), and comes with the marketplace terms.
Do I need technical skills to run it?
No. You manage services, practitioners, bookings, and reviews in a self-serve admin in your language. If you later want changes, we are one person you can talk to, billed by the hour.
Tell us what you are building.
Take the two-minute estimate or send a note. We read it the same day.